5 ways Customer Service has influenced the growth of your business

5 min readOct 6, 2022

Shopify stated in a research conducted in 2021 states that 93% of customers are prone to return patronage with businesses that offer excellent customer service. No doubt, customer service is important for every business to succeed.

This explains why there is a dedicated period to celebrate “Customer Service”. Customer Service Week is an international celebration of the importance of customer service and of the people who serve and support customers daily. The year 2022 celebration is themed “Celebrate Service”. This means that customer service is more important than ever before. But what does this mean for your business?

BizVest decided to share a moment with one of its customers to commemorate this celebration. The creative director of Bhees Images was happy to share her views on customer services. Starting in 2016, Bhees Images is a photography company operating in the bustling city of Lagos. Their scope of services is not limited to portraits and event photography (e.g. weddings, birthdays, corporate events), videography, 360 photo booth, and drone services.

Bhees Images at Inception

During her conversation with BizVest, this professional Photographer disclosed how her customer service has influenced the growth of her business. Find out some great tips for her business growth below:

Customer service improves brand loyalty

Customer service is an essential part of your business. It’s what makes you successful, and it can help you build loyalty with your customers in a very direct way.

Customer service builds trust and confidence in your brand, which will result in them talking about your product or service with others — and eventually buying from you again!

“One major thing that makes Bhees Images unique is that we add a personal touch to clients’ needs. We help them decide on their costumes and connect them with the most suitable vendors. We don’t delay jobs, and we maintain our quality while delivering fast.”, says Bhees Images.

Customer service leads to word-of-mouth marketing

Customer service is a key factor in word-of-mouth marketing. The more satisfied your customers are, the more likely they recommend your business to others. This means that customer service can help you grow your business and increase profits by creating loyal customers who are more likely to buy from you again.

Customer service is considered as a marketing strategy because it helps build brand loyalty with existing clients or potential new ones. It also helps prevent them from leaving your business because they feel like they’re getting good value for their money when using it, which ultimately leads them back again!

When people have positive experiences with customer service, they are more likely to talk about those experiences with others (and share them on social media). This is called word-of-mouth marketing: when someone tells other people about something great that happened at another company or business — and this occurs naturally through conversations between friends who know each other well enough that they feel comfortable doing so!

Customer service will save you money

Customer service will save you money. According to Bhees Images, customer service can help reduce costs and increase sales. A recent survey showed that almost half of customers would be more likely to return if a company offered better customer service; about one-third said they’d be willing to pay for better customer service.

Bhees Images Studio

Excellent customer service reduces returns and complaints

Customer service is vital to any business, but it can also help you to improve your brand image. For example, if a customer has an issue with their purchase and you offer them impeccable customer service, they may feel more inclined to return for more business.

Customer service is also crucial in increasing the number of customers who purchase from your company. This means that when someone buys something from you again or becomes one of your loyal repeat buyers (or even just one who comes by every now and then), their trust in what you have to say will increase because they know how much effort goes into making sure everyone gets exactly what they need each time around — and it shows!

Bhees Images highlighted, “What customers love about my business is the quality, being able to interpret what they want, trust, my add of personal touch, my transparency, educating my customers and I respond quickly to all customer feedback.”

Customer service helps generate new business

Customer service can help you generate new business. As a business owner, you have to think about the needs and wants of your customers. Bhees Images emphasised customer service and referral are key to her business growth. Her ability to read the needs of her clients is what helps her expand the scope of services offered thereby generating new business.

“My clientele base was majorly built from referrals. Customer service and referrals have contributed a lot to the growth of my business. Customer service is the backbone of any business”, Bhees Images concluded.

Businesses should pay more attention to customer care as it can help retail stores to improve customer satisfaction, increase brand loyalty and help build a stable brand image. Customer service has become an important factor in the success of any business. A good customer service program will not only improve your reputation but also save you money on marketing costs and increase profitability by increasing sales volume through word-of-mouth marketing campaigns.

Customer service is one of the most important aspects of any business, and it can be difficult to keep up with all that needs to be done. However, taking care of customers from the moment they first walk into your store until they leave with their purchase can help build a loyal customer base and make them more likely to recommend your brand in person or online.

Bhees Images Today

Bhees Images also shared what she liked about BizVest, which is the interest rate and the fact she can save for businesses. Join a budding business like Bhees Images and take your business to the next level by signing up on our website now!




BizVest is a platform where business owners can gradually save much needed funds to scale, while earning decent interest rates above the money market rates